Innovative Brands LLC announced it completed its acquisition of the Sure anti-perspirant and deodorant brand from consumer products maker Procter & Gamble Co. Financial terms of the deal were not disclosed. Innovative, which was established by Phoenix-based private equity firm Najafi Companies, said its purchase is part of its strategy to acquire, reposition and grow solid consumer brands that no longer fit the strategic direction of larger corporations into long-term sustainable assets. Innovative bought Procter & Gamble’s Pert Plus shampoo brand for an undisclosed sum in July.